Brand snobbery surrounds Vauxhall, with some suggesting that they should just be called Opel instead.
The exchange of badges between Opel and Vauxhall creates a problematic situation, as Opel-Vauxhall tries to market one brand as German and the other as British.
One can witness a CEO struggling to address the question of Vauxhall after singing praises about the « German » Opel.
However, suggesting that Vauxhall should abandon its 122 years of history is absurd.
While Vauxhall may have its issues, solving them would be much simpler than trying to establish Opel as a brand in the UK.It is clear that the suggestion of dropping the Vauxhall brand in favor of Opel is misguided.
Vauxhall has a longstanding history in the UK market and attempting to make Opel a successful brand in the UK would be a daunting task.
While Vauxhall may face challenges, addressing them would be more feasible than completely rebranding the company.
It is important to acknowledge the significance of Vauxhall’s history and reputation in the UK, and to work towards resolving any issues the brand may face rather than considering drastic measures such as rebranding.
